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MBA in Marketing

The MBA in Marketing (MBA-MKT) is a comprehensive programme that assists the students in applying essential theories in practical situations. In a dynamic field like marketing, while it is essential to possess sound knowledge in the fields of strategy development, branding, advertising & communications, amongst others, it is equally essential to have first-hand knowledge of the applicability of such theories in actual situations.

Why MBA in Marketing?

Marketing has forever been the green land when it comes to career options. MBA candidates with appropriate experience can benefit from excellent career opportunities. Job profiles from Marketing Executives to Management roles are up for grabs to suitable candidates in this highly lucrative field. Marketing, as a career option has always been the favourite among enthusiastic youngsters who prefer heavy responsibilities along with frequent travel.

Career Prospects in MBA Marketing

An abundance of career opportunities lie with those who opt for marketing as a profession. Job profiles in this field include sales manager, advertising manager, PR director, and marketing communications manager, marketing manager, brand manager, market research analyst, and new product manager. As opposed to the mass view, individuals with strong financial skills are also preferred by a large number of recruiters for strategic roles in organisations. Own ventures in the form of consultancies are also common in this field.